what we believe, and why we believe it
EMOTION OVER perfection
We search for emotions before we search for perfection.
Aesthetics can make pretty products but emotions make powerful ones. Moments matter. Heart matters. Feeling something matters. We create work that reminds us what humanity is. Happiness, desperation, serenity, fear, and the galaxies of feelings in between.
STRIVE FOR ORIGINALITY
The reason that originality is a rare thing is because it’s not the easy thing.
Originality rarely comes naturally. It requires thought. We take time to think about what we’re creating. We don’t stop at our first idea, that’s the easy one. We keep moving forward, opening up new doors and exploring new ideas.
PUT YOUR HEART INTO YOUR WORK
We trade 'good enough' for 'above and beyond.' Our most meaningful work is the work we put our hearts into.
It’s the work that comes from a place of vulnerability or inspiration. We have emotions. We feel them, attempt to understand them, and then use them in the work that we create. Then, at the end of the day, if we can't be excellent at it, we probably won't do it. It's this obsession with quality and precision that defines us in a busy space of creatives.
Quick story from Dylan for this one: I didn’t enjoy math class, so I didn’t do well in math. That’s called cause and effect. There’s a huge lesson to be learned here. You grow the most when you’re passionate about what you’re creating. If you want to grow at a snails pace, pursue work that you think will make you the most money or will be the most popular. If you want to propel your work forward, do work that you’re passionate about. The kind that inspires creation around you.
Pursue the things that your heart is being pulled towards. Every pixel we produce tells the story of an earnestly maintained love for what we do. Without passion, there is no BRIGHTIDEA.online.
IMAGINATION & INNOVATION
Imagination is at the heart of all creation.
Sometimes your mind can see more than what your eyes see. That’s why, rather than building a business on efficiency alone, we create space to dream up new art and timeless stories.